Hia Agency

, the architectural profession is at a turning point, and we believe that a

way out is possible. Given the impact of the construction industry and the importance of

environments in the functioning of our societies, the ongoing change of model in all sectors is all the more important for our discipline given its position in the

. While we shouldn't neglect the

bequeathed to us on such issues as the treatment of matter or sensitivity to space, we want to seize the latest technical advances and bring out a new

. The aim is to guarantee optimum control over the input and output data of the design process, so as to

the trust-based relationship with clients: from the decisions sketched out at the feasibility stage, right through to execution and dialogue with contractors, with a

of imaginative architectural expression that does not neglect the economics of the project…

often takes shape where converging constraints drive the design process. Greater

is now required in all phases of the building process, combining the rigor of the engineer with the sophistication of the designer, in order to enhance the quality of the responses we formulate,

after iteration. The ever-increasing mass of

entering into the design of buildings requires us to deal with a surge of

arising from parametric tools. The introduction of a hybrid approach that lies between human

– matching the layout of a program to a specific context – and the computing power

by the machine – leveraging the potential for experimentation through a massive number of successive tests – paves the way for a genuine

process (the generation of ideas to solve a problem) in the interest of model changeover at the scale of all society.

While

enables us to achieve greater

in the decisions made during the design phase, it is equally essential to strive for a new

in the implementation of the various material solutions at our disposal, as many hybrid

aimed at maximising the use of wood in construction. Design economics in the broadest sense of the term, in conjunction with environmental aspirations, require us to invest in the research of a richer

of materials and components, whether artisanal or industrial. The deployment of a research approach in parallel with project development, with the aim of creating tailor-made

in support of projects. The times we're living through must give way to

initiatives to push the cursors of innovation and work towards the renewal of the building industry, testifying to the fact that this changeover we're calling for also has a high

dimension.